San miguel background Essay Example for Free

San miguel background EssayINTRODUTIONEduardo Cojuanco, a CEO of San Miguel Corporation is having a ambitious time in making his decision about the risk he go away take for his crop know as the San Miguel Beer. He is currently re-assessing his marketing st g overngies to known if he can expand his plans and put to work it a success.His current flagship w ar is well known as the San Miguel Beer, is taking its slow harvest-time rate because of its large market share. Because of this he then decided to engage in business not in line with his profession. These businesses are energy, mining and infrastructure. Theres much but these are what he chose to see real close. But we each(prenominal) known that San Miguel Beer is a long time-time product that was already familiar and be loved by the Philippines. So, what would be the best decision for Mr. Conjuangcos Company?History of the friendshipLa Fabrica de Cerveza de San Miguel, the Philippines first brewery establish in 18 90 with 70 employees produced and bottled what would eventually become the countrys best exchange beer. Within a span of generation, San Miguel in its familiar amber Steinie bottle would become a Filipino icon and a quintessential part of Filipino life. By 1914 San Miguel Beer was being exported to shanghai, Hong Kong and Guam. Hong Kong would later become a site of san Miguels first offshore operation in 1948While brewing beer is San Miguels hereditary pattern and the focus of much of its expertise, the confederation subsequently branched out into soft drinkings, food and packaging. Diversification characterized the 1920s, with the party expanding its product line to include soft drinks and ice cream. In 1938, San Miguel began producing its own bottles. By the 1950s, the company grow into poultry and livestock feeds processing. From the original Cerveza that first rolled of the bottling line, San Miguel Corporation has gone to produce a unspecific range of popular beverage, food and packaging products which have catered to generations of consumers diverse and changing tastes.San Miguel Beer, the companys flagship product is one of the worlds largest selling beers. San Miguel is the Philippine largest food, beverage and packaging company and packaging company and the one of the countrys biggest private employers. The companys manufacturing operations extends to Hong Kong, China, Indonesia, Vietnam and Australia and its products are exported to over 40 countries around the world. San Miguel partnerships with major outside(a) companies have given the company access to the latest technologies and expertise. Partners include the Coca-Cola Company, Hormal Foods Corporation, Hormel Foods Corporation, Kirin Brewery, Yamamura starter and Fuso Machine and Mold Manufacturing of Japan.Industry DefinitionCOMPANY PROFILESan Miguel Corporation is the largest food, beverage and packaging company in the Philippines, employing more than 26,000 employees in over 100 fa cilities in the Philippines, China, Hong Kong, Southeast Asia and Australia. Our enduring brand, quality products, unusual distribution, responsiveness and innovation have enables us to become among the best company in Asia.Our company has been in the business of building brands for years. Our name is among the most recognized and trusted in the Philippines, appearing on more than 300 products.MISSIONSan Miguel Foundation, Inc. is act to the empowerment of San Miguel host communities and various take holders by harnessing corporate friendly responsibility among the various San Miguel business in pursuing mutually beneficial programs that lead to self-reliance and sustainability.VISSION stack SMCs fundamental and historical philosophy Profit with Honor. The following are SMCs objectives To provide an environment which is conducive to the risement of the individual and which encourages employees to realize their full capabilities. To generate a return on pecuniary resource emplo yed sufficient to ensure an adequate rate of growth for the Corporation, and to provide satisfactory returns to stockholders.To seek and develop export markets for new products as well as for those already being produced by the Corporation. To diversify into field which volition ensure optimum utilization of management resources and a substantial contribution to corporate cyberspace?To manufacture, distribute and sell through and throughout the Philippines food products, beverages, packaging products and animal feeds, being ready at all times to add, modify or discontinue products in accordance with changes in the market.To be forever alert of the aspirations of the people and of the nation, and to ensure that San Miguel continues to make a major contribution towards the achievement of these aspirations.VALUESSan Miguel is Strongly orient towards achieving results but firmly believes that these results be achieved in a manner that uphold the highest standards of integrity and e thical practice. These are exemplified in our core value, which each and every San Miguel employee should strive to upholdPassion for SuccessWe will constantly strive for excellence. We will be the best we can be and create value in everything we do. We will be proactive and entrepreneurial, propelled by a sense of urgency, competitiveness and total dedication to results.TeamworkWith trust and wonder for each other and with unity in purpose, we will work toward our shared aspirations, transcending boundaries along functional and organisational lines.Respect for Our People We recognize our employees as individuals and are committed to nurturing their individual capabilities. We will uplift the high-handedness of labor by encouraging our people to be the best in their fields. We believe their growth and the growth of the organization go hand in hand. We are committed to creating a work environment that encourages rotate communication, camaraderie and professional growth.Customer Fo cusWe will be our customers preferred choice. They will choose our products and work above others because we provide them with products and services that exceed their expectations.InnovativenessWe will encourage creativity and ingenuity in our processes and systems, products and services. We will be forever looking for ways to outdo ourselves, always striving to be the first to predict consumer needs and deliver something better.IntegrityIn the conduct of our business, we will be guided by what is ethical, fair(a) and right. We believe in profit with honor and are committed to good governance and the highest moral standards. fond ResponsibilityWe believe social responsibility and corporate citizenship are integral parts of our business. We are committed to improving lives of people in the communities in which we live and work.AWARDS2012San Miguel Community Clinicsincus swag of moral excellence, 47th anvil AwardsSMPF Handog Lusog Para sa Nutrisyon ng NasyonFinalist, IABC Philipp ine Quill Awards 2012San Miguel Community ClinicsAward of Excellence, IABC Philippine Quill Awards 2011Anvil Award of Merit, 46th Anvil AwardsTulong-tulong para sa Tullahan Project IIAnvil Award of Merit, 46th Anvil AwardsTulong-tulong sa Tullahan2002 Anvil Award of Excellence(Public traffic Society of the Philippines)Coca-Colas Mission P.E.T.2002 Anvil Award of Excellence(Public Relations Society of the Philippines)Coca-Colas Mission P.E.T.2002 Gold Quill Award(International Assn. of Business Communicators)Distileria Bago, Inc.2002 Anvil Award of Merit(Public Relations Society of the Philippines)Distileria Bago, Inc.2002-2003 Certifi cate of Recognition as Healthy workplace Regional Winner (Provincial Category)San Fernando Brewery2001 Healthy Workplace(Department of Health-National and Regional Level)Davao Brewerys EMS and Adopt-a-River Project2000 Mother Nature Award(Pollution Control Assn. of the Philippines, Inc.)San Fernando Brewery1999 Employer of the Year Award(Social pled ge System)Polo Brewery/Bacolod Brewery/Davao Brewery/CTS-EMG1997-2000 Ten Outstanding Pollution Control Officers(Pollution Control Assn. of the Philippines, Inc.)WARRANTYOBJECTIVES OF THE STUDYEstablished in 1890 as a single-product brewery, San Miguel Corporation (San Miguel) is the Philippines largest beverage, food and packaging company. Today, the company has over 100 facilities in the Philippines, Southeast Asia, and China. sensation of the countrys premier business conglomerates, San Miguels extensive product portfolio includes over 400 products ranging from beer, unverbalized liquor, juices, basic and processed meats, poultry, dairy products, condiments, coffee, flour, animal feeds and various packaging products.For generations, the Company has generated strong consumer loyalty through brands that are among the most formidable in the Philippine food and beverage industry San Miguel Pale Pilsen, Ginebra, Monterey, Magnolia, and Purefoods. Flagship product, San Miguel Beer, h olds an over 95% share of the Philippine beer market.In addition to its leadership in the Philippine food and beverage industry, San Miguel has established a significant presence overseas. The Companys operations extend beyond its cornerstone base of the Philippines to China (including Hong Kong), Vietnam, Indonesia, Malaysia, Thailand and Australia.Through strategic partnerships it has forged with major international companies, San Miguel has gained access to managerial expertise, international practices and advanced technology, thereby enhancing its performance and establishing itself as a world-class company.