Strategy Essay Example | Topics and Well Written Essays - 2000 words

St localizegy - Essay ExampleOver the last few years, mobile communication pains has increased in significance and size to grow into one of the key industries in atomic number 63, overtaking pharmaceuticals and is now at per with aerospace firms. In the year 2010, the total revenues in the mobile handset market amounted to over 174 billion Euros and these figures are expected to keep going up as the market grows and the existing competing firms increase their production capacity as well as consumer base. Currently, mobile services are virtu every last(predicate)y ubiquitous with coverage almost at 100% in Europe, the mobile penetration rate is well over 120% that towers over Japans, and Americas 100% and 104% respectively (Whitehead and Philips et al., nod). This is representative of over 600 subscriptions held by half a million Europeans, manner in mind that many have more than one SIM card. Understandably, mobile services are the main form of communication, and they are used acro ss all social, economic and age groups in Europe. Because of the high revenues and rapid expansion, many mobile firms have joined the mobile phone industry and this has resulted in intense tilt as the firms try to capture the lions share. ... Analysis of the Competitiveness of the Industry As aforementioned, the mobile industry is extremely competitive in Europe and firms are using all manner of strategies to keep ahead of the competition this often involve developing new and more attractive technologies such as Android. This direct competition can attributed to saturations in the market which make it difficult to Grow around the competition (Dess et al.,2012, p.181).Firms are similarly producing more effective and convenient devices such as smart phones and tablets furthermore, many of the new gadgets are being priced at comparably lower prices. One of the main competitors in the mobile industry in Western Europe is Samsung today Samsung has evolved itself from a nondescript Sou th Korean firm to become a dominant player in the globose mobile market (Cellan-Jones 2013). Until 2012, Nokia had been the worlds leading brand in mobile phone production and exported more handsets as compared to other firm, however, Samsung electronics, which also leads in the manufacture of TVs and screens overtook Nokia to become the worlds top mobile firm. Experts project that Samsung is likely accounts for 29% of all the mobile handsets shipments globally on the other hand, Nokias share in the global shipments went down from 30% to 24 % within the same year (Deagon 2012). Samsungs success can be attributed to innovative and proactive strategies while its products tend to be pricey it invests in the latest technology such as android for its devices and ensures that it gives its customers their moneys worth. Samsung has also diversified more than any other firm and in addition to holding the top market position for mobile handsets it