Research and Comparing Documentaries Assignment

Research and Comparing Documentaries - Assignment Example Almost 90% of converted women agree that they can dress more conservatively and feel more comfortable with the Hijab. They also give their reasons for conversion as the need to be close to God as they now pray 5 times a day3. Other related sources also show that a third of inmates in British jails are converting to Islam. According to Richard Eddie’s 4book â€Å"Black Muslims in Britain†, Malcolm X continues to influence most black men into Islam. Richard’s interviewees reveal that converts appreciate the law of Islam since the law has enabled them to live in the society considered as corrupt and moral. The most interesting stereotype about this religion is how it oppresses women. The religion targets most young men. Recent stories from media in Kenya reveal how the Al-Shabaab militia group recruits young men from East Africa to fight and protect their religion. In â€Å"Islam empire of state†, Islamic history and culture shows how the religion has made gr eat contribution in trade, education, scientific theorems, philosophy and medicine. The rapid conversion and growth of the Islam religion is resulting from rapid crusades conducted by Sheikhs. The crusades led to great civilization of the Islam religion in terms of economic and scientific discoveries made during the period of renaissance. According to 5 â€Å"what the west needs to know†, Islam is a peaceful religious group and those who fight do so to hide under the religion. The religion perceived as an authoritarian group not only emphasizes that there is no other God but Allah and his prophet Mohamed6. Most of the people targeted by these documentaries are the youth’s especially young men7. The â€Å"divine woman† by Bettany Hugdes reveals how Buddhism started with a female. In this documentary, a woman goddess controls life and death. The Durga Puja festival shows the organization of the Hindu religion. Use of art and culture with paintings on the skin of I ndian women reveals how important a female is within the religion. The construction and design of the temples brings out rich creativity and architectural work in this religion. The documentaries quote the Quran stating the reason as to why the religion is conflict linked and war bound. The Quran states that one should fight for his own faith. Mohamed himself plays a war oriented leadership role according to his history from Mecca hence the continuous perception of Muslim religion as a conflict religion. The usual suicide bombing and attacks originates from Judaism symbolically fighting paganism. From the documentary â€Å"what the west needs to know†, Quran and hadiths encourage the killing of non-Muslims. From the background history of Mohamed, it is evident that he spread his territory through war and his followers did the same to conquer Mecca a city where he was born. Background music used in the documentaries emphasizes the religion. A lot of art 8 observed in the docum entaries show the culture of the religion. The style of presentation of the documentaries is both educational and formal. Islam religion is widely publicized and therefore the documentaries try to educate the public on the religion9. The great contribution of Islam into modern civilization and various fields of study such as philosophy, medicine, and trade make the documentaries educative. We also observe the speeches from several leaders used to emphasize the religion. Quotations from the Quran are also

Gods and Humans Assignment Example | Topics and Well Written Essays - 750 words

Gods and Humans - Assignment Example Part of the reason both Oedipus and Antigone are considered to be classic works is that they feature characters who are larger than life and whose deeds are truly remarkable. Even centuries and millennium later the human and divine figures featured in these stories astonish us with their extreme and powerful qualities. We can marvel at these classical figures but we can also examine the different ways they interact with one another and the sorts of relationships they have with one another, plus the different ways Sophocles portrays them. Surely this interplay is one of the reasons these figures continue to resonate in our modern days and continue to excite us so much. The conflict between the world and laws of humans and those of gods is one that is truly timeless.In both quoted passages, the laws of the gods and the laws of human beings are examined and discussed. There are two clearly different principles at play. In both works the human heroes are at odds with the political system which is trying to subjugate them. In both cases, the heroes stand up for what they believe. They are willing to obey a higher law, a higher order which is in conflict with the human law before them. They do not recognize the arbitrarily exercised power of the regent. They operate under a different, more powerful law which they think is more objective, or more fair. Oedipus serves Apollo. Although he is blind he is capable of seeing that real life, full of human laws, is corrupt and false. The higher world of gods and forms is truer and more just. His blindness is perhaps something of an asset as it separates him somewhat from the human world and allows him to imagine or perceive of a more just world where the law of gods such as Apollo dominate. In Antigone much the same idea is presented. Antigone also must deal with Creon and the law of the human system. â€Å"[M]y reverence only brands me for irreverence!† she exclaims, weeping at the injustice of it. She has obeyed the religious ritual of burying her dead brother at the expense of the human law forbidding her to do so. That is why she is being punished. For her, obeying the gods is more important than obeying the king. And that is why she is willing to endure her punishment even if it is unjust in the human world.

An Analysis of Greasy lake by T. Coraghessan Boyle Essay

An Analysis of Greasy lake by T. Coraghessan Boyle - Essay Example The events unfold when the protagonist and his friends are looking for fun and excitement and mistakenly identify a car parked at Greasy Lake as belonging to their friend Tony. Deciding to play a joke on him they honk and shine lights at the other car and upon the discovery that it doesn’t belong to their friend they find themselves in the middle of a fight, with a character much tougher and seemingly more bad, during which out of fear and desperation the narrator strikes the man with a iron and assumes that he has killed him. Inflamed by the almost ritualistic murder of the man the boys violently lash out on his girlfriend with the intention to rape her. They are caught in the act due to the arrival of another car and escape by hiding out in the lake where he "blundered into something. Something unspeakable, obscene, something soft, wet, moss-grown" (129). It turned out to be a corpse.

How parents participate in their children's education Literature review

How parents participate in their children's education - Literature review Example This research will begin with the statement that parent participation in children’s schooling and education is an essential ingredient in the children’s academic success. The study focused on facilitation of increased parental involvement in the education of their children in a multi-ethnic elementary school, California. The findings revealed that students whose parents got actively involved in their education scored better grades and showed more commitment to school work.   Suc involvement included regular discussion of child progress with the teacher, checking if the student did their homework, offering remedial work, and offering educational advice.The findings were supported by a later study by BECTA which reported that parents who paid little attention to their children’s education risked having their children perform below par academically. Notably, students who parents actively involved themselves in their academics scored and the average of 55% in contr ast to an average of 43.6 attributed to students who parents were less concerned about their progress in school. As a matter of fact, the study reported a positive correlation between parental involvement and children’s academic performance. Williams & Chavkin, on the other hand, deviated from conventional research which assesses level of parental involvement based on students' academic performance; rather, the researchers sought ways to which parents involve themselves in education of children

Critique Paper Writing Tips Essay Example for Free

Critique Paper Writing Tips Essay It is imperative to understand what a critique paper really is. When your teacher asks you to write a critique, they are asking you to analyze and evaluate, and not just summarize. A critique is rather an essay or article that criticizes literary or other work e.g. a movie. Make sure you are completely familiar with the book/movie/piece of art before critiquing it. A critique answers the few questions of how? why? and how well? A critique does not mean criticizing the work in a negative sense but rather interpreting it as you see it. It usually combines both positive and negative. †¢ The first step to take is to analyze the piece of work. Discuss the author’s main point of view and his purpose. See who is he performing for i.e. who is his audience. What arguments does the author use to support his main point and what evidence does he cite. Check for any underlying biases or assumptions in the work that the author produces. †¢ Next, you need to evaluate the author’s ideas.You need to see whether the argument he provides is logical, and the facts provided accurate. There might be jargon present in a book, so the author should have defined it and explained it or even in other works, important terms should be defined. You should check the authenticity of facts and sources cited and whether there is a sufficient amount of it. †¢ Lastly, you need to plan and write your critique. You should do this in standard essay form. In the first paragraph, you need to introduce the topic, state the thesis, make a plot summary, and give your readers a clue of what they are to expect. An introduction also includes the background of the piece of work that you are going to critique. For a book, write the name of the author and a bit of information about them that pertains to the argument. A movie introduction includes the director, the basic theme, and the names of the main actors. An art critique would include basic information on the painter and the work that you are going to examine, as well as basic features of this certain work such as its title, the art materials that have been used, and its location. In the second part of the critique i.e. the main body, start into the story. In this part, you will have to introduce the characters, setting, and give a lot of detail. Bring out the author’s important points and evaluate whether the evidence provided by the author supports his point of view. Break the thesis and different parts of the story into separate points and examine each point separately. A  very important thing that will strengthen all your arguments is giving real examples from the piece of work you are using. Conclude the critique paper with really critiquing the piece of work i.e. the good and bad, and how it made you feel. Answer any questions you raised along the way and make the final statement about the piece of work.

Whale Rider Essay Example for Free

Whale Rider Essay The fate of the future of the people, you can not change it, you should accept it, you should be brave enough to face all the problems. Fate WITI Ihimaera novel Whale Rider is a very important topic. Kahus destiny is to become the first female chief of the Maori, the next Whale Rider. However, this fate is very difficult Kahu done alone. Firstly, Kahu get direct help to fulfill her destiny from the the Rehua, nannies flowers and Ravi Lane. Secondly, ironically, Kahu also indirectly help to fulfill her destiny of Koro and ancient cattle whale third , Kahu fulfill her destiny own fate is an important theme of this novel, is the fate of the Maori whale saved Kahu. The help of a lot of people directly Kahu to fulfill her destiny, such as the Rehua, nanny flowers and Ravi inside. First, Rehua Who wants to name the baby Kahu. Even if Rehua is weak childbirth, she is still hope. The Rehua To baby named Kahu, because she wanted children with her husbands tribe, and in honor of her husband. In addition, the fate of Kahu is very important, because the The Kahu ancestor the Kahutia special Rangi name Rehua hope Kahu nobody to tease her. Secondly, the nanny spend is a person who gave permission to the baby named Kahu. Therefore, the nanny spent out of ideas, defrauding Koro, she knew when she thinks Koro, he will go to the ocean ship, so she is only half of the oil in the ship, and Koro will stay in the middle of the ocean. This is very important Kahus fate, which is the name of the nanny spent to get her to support Rehua performance of Maori tribes. Third, Ravi go help nanny spent directly Kahu was born line. The Ravi was directly help the Kahu her bi rth line, this offer is very important kahu the birth of the line next to the the Kahutia special Rangi Kahu from large ancestors, Kahutia special Rangi. The Rehua, nanny flowers and Ravi inside directly fulfill Kahus destiny, they help Kahu is great, so that she can have a better life. Kahu, a lot of people to help her people, but she is also a person is ironic that those who help her. The Kahu been to help the Koro and, ancient cattle the whales through indirect help. First of all, When Koro pushs Kahu, Kahu is trying to make Koro and accept her.Kahu love her great grandfather Koro Moreover, she was always trying to do a good job, so that her great-grandfather is very proud of her. But she always just disappointed, because she knew she was a girl, can not become the next, which is why her great-grandfather does not accpet her, but she believed Koro accpet upcoming day. Secondly, Koro To test the child, who is the next president of the school, so Koro thrown stone carvings, middle-aged people to the ocean, but not brought back LITHOGLYPHS, Koro upsad, Finally, Kahu can find rock carvings in the ocean This Kahus fate is very important, because Kahu found LITHOGLYPHS, on behalf of her next, because no one can be found who are the next marine rock carvings The Kahus n ew lifel changes Koro not know it is Kahu with The back LITHOGLYPHS Koro traditional, he can not accpet next girl. Third, in the ancient bull whale back found to Wangji Glasgow gold master, but the Maori tribe when the whale is dead, they think their life will stop at that moment, when the ancient bull whale to reach the prosperous Glasgow, Maori people is SCARD their lives, they tried to get the whale back into the ocean, but the results whale whale no final Kahu talks, and riding a whale back into the ocean, but in fact, ancient bull whale that she is a gold master old mother she was not the golden egg, and then sent the Kahu back Wang Glasgow who is Whale Rider, let Koro to know the real situation is one of his great-grandson Whale Rider in the future of this offer. Koro and the ancient cattle whale Kahu told the ancient bull whale indirectly to fulfill her destiny, but also to ensure that Kahu is the future of Whale Rider. Kahu indirectly to help her know that she is the next Whale Rider, she completed her fate by her. Kahus destiny to fulfill its first female chief. First, Kahu interested in learning about Maori culture and language, this is the next should be aware of it. The Kahu efforts to understand the Maori culture, their own language, so she and Kahu hope that she can become the next Kahu spent a lot of time in learning all things Maori Koro proud. Second, a person who can negotiate the whale on behalf of his / her next, Kahu, she will speak of the whale, which is the the Kahu fate of the ability of future chief.This quotes is very important, because Kahu You can communicate with whales. This is the part of the chief, should have do.Third, Kahu meet her fate be the the next Whale Rider bite her great-grandfather is the important part: Whale Rider communication whale. First things should be a little Koro toes part become Whale Rider. To meet Kahu fate of almost help her become the first woman Whale Rider. Kahu help fulfill her destiny, she was a different person to complete her destiny. First, they allow direct Kahu great help in her life. Second the Koro and ancient bullfighting whale is ironic that, in order to ensure that Kahu is the future of Whale Rider. Third, Kahu help themselves to become the next Whale Rider. There are a lot of people with different ideas to fulfill Kahus destiny. Fate is very important Kahu fulfill her dream to become the next Whale Rider.

Quantas Airlines Marketing Analysis

Quantas Airlines Marketing Analysis The report examines about marketing objectives in hospitality in Qantas airlines. Qantas is Australians largest airlines and one of the oldest airlines in the world. It is the Australian main airlines. Our main hubs airport is Sydney airport, Melbourne airport in Australia. We focus on some cities London Heathrow airport and Cairns international airport. Total employees working with Qantas 33,584(2012).Qantas have own website www.qantas.co.au.In our organisation we always fulfil customer requirements and needs. TASK ONE 2 Situation analysis. 2.1. Brief description about Qantas: Qantas was founded in Winton, Queensland on 16 November 1920 as Queensland and northern services limited by Paul McGinnis, Hudson fish, Fergus McMaster and Arthur Baird. Qantas Empire Airlines (QEA) limited was formed in 1934 by Qantas. They flying internationally from May 1935, when the service from Darwin was extended to Singapore in 1947. In 1958, Qantas operated the second flight by super service from Australia to London through Asia and the Middle East. Qantas operated a significant number of international flights out of Singapore, Auckland airport, Brisbane airport, Los Angeles and London Heathrow airports Qantas one of the most profitable airlines in the world. In 2008 the first Qantas airbus A380 was handed over by airbus at a ceremony on 19 September. Melbourne to los angles was the first route of A380. Where fitted with Qantas organisation: Qantas fitted their organisation on travel sector. Qantas linked with the development of Australian industry. Qantas is widely regarded ones leading long distance airline and one of the strong brands in Australia. Qantas provide outstanding service to their customer and do the great contribution of worlds aviation industry. As a travel organisation we built excellence in safety, operational reliability and customer service. The Qantas main business is transportation customer to one place to another place using two brand airlines Qantas and jester. Qantas operate regional, domestic and international service. We provide the best services in order to gain customer loyalty. As travel sector Qantas go the following mile stone which one is the good for the travel sector. Where Qantas fitted their main element is transportation. In operating is significant large to bring travel and tourist industry. In terms total group operations, total passengers carried increased 3.5% in 2011/2012.The mo re increasing passenger kilometre by 3.15 in the financial year 2011/2012.In our organisation is hospitality sector. 2.2. Identification of Qantas main stake holder and their interest: a. Internal stake holder: Qantas Stuff: Stuff do the great contribution in any organization. our Stuff perform specific duties in most modern economics. They defined relationship between individual and corporation if any customers unhappy with our service than stuff motivated them. Stuff always look after their customer. Qantas Manager: Manager is good element of any organisation. They contribute their skill, knowledge, experience, expertise return salary, status, payment and bonus. If Customer not happy with stuffs or their have any problem then manager directly talks with customer. Qantas workforce: Organization hiring the skills and receiving bonus, wages and promotions. Qantas always recruit qualified employees. Those people get the different type of bonus, promotion. We want offer you a skilled, experienced person if they do good job properly then we keep you for this job if you happy. Qantas shareholder: Shareholder who invest money and they expected profit. Thats why they spend a lot of money. So as organization shareholders contribute lots of thing. Whose are invest money for our Qantas they our entire internal stake holder. Shareholder always invest when they think that is the profitable for them. Shareholder always linked with sustainability and risk management. b. External stake holder: Customer The core of product or services is to provide the best services to customers. Customer who buy our product or service and give us money. Qantas always want to fulfil customer needs and expectation Customer is the external stakeholder in Qantas airlines. Our Qantas always follows customer needs their requirements. Insurance company Insurance company are the external stakeholder of our company. when our customer go one place to another place they need to life security. thats why our life insurance provide that type of facility. Qantas supplier: Qantas have different type of supplier food supplier ,fuel supplier. Some of company provide good food for our airlines customer. When our airline landed then airlines need fuel. A petroleum company provide fuel. Government: Government gave some policy. When we run our Qantas organization we always follow government rules and regulation. Qantas provide government tax, vat. Government is our external stake holder. Agent: When our customer wants to go one place to another place. Then they need to be ticket. Agent give them ticket and everything. Qantas travel agency they do that job. They sell our ticket and take from us percentage. So agent is the good point as organization and customer. We have more some external stake holder include hotel, restaurant, and car rental organization. 2.3. PESTLE ANALISIS OF QANTAS AIRLINES Pestle analysis is component of strategic management describes a framework of macro-environmental factors. The PESTLE analysis is important for the marketing development (Johnson and Scholes, 1999).PESTLE analysis using for business position, market up and down. Using PESTLE we now describe how it is work for Qantas. (P)olitical: Political factor is very important part for airlines industries. The political issues Qantas problem includes political stability, corruption and tax. Qantas stable with strong politic countries to run their business. British airways and Qantas limited are considering a potential which is considered the most ambitious initiatives process of worlds aviations industry. Qantas have license to run their business. Qantas keep of oil under the control of organisation of the petroleum exporting countries can lead to fuel price. (T)echnological The technological innovated development has Qantas airways. The two new aero planes do non-stop flying between two continents. Qantas have online booking system. Where ever our customer they can book tickets via the online. High technology can rising customer expectation. Qantas always use high technology product and service. They have developed the worlds most advanced aeroplanes 380A and B747.These really improved the convenience of flying. (E)conomical: Economic issues are other aspects of aviation industry. Inflation of currency rates can affect the Qantas where they leads to unstable of economy. At this time financial recession turned into the economic crisis, Qantas Airways Limited will inevitably be affected. Foreign change rates can affect Qantas airlines.. Customer is everything is an organization. The financial report 30 June 2009 revenue was $14.3 billion but in 2012 it reduced $13.6 billion. The profit of Qantas in the financial year was $117 million AS 30 June 2009 it reduced $112 million. (S)ocio- cultural: Qantas has lots of variety customer. The airlines industry showed a great influence on the Australian life. Brand identity is important (Campbell,1999) for an airline industries. Qantas has strong brand identity thats why they using Australian national symbol.. Australian government recently released an article on the report of the status of the airlines industry. Qantas brand quality knows all over the world. Qantas offers different type of service using low cost prices to customer purchasing behaviour. (E)nvironmental: Where we situated our Qantas organization is their environment friendly or not. our Qantas wastages of fuel it is not good for environment. It could be pollute our environment. In our customer uses the cloth. After using cloth it is rubbish put on the bean. We must follow the Qantas uses the environment protection system. Qantas sometimes decrease emission of fuel. (L)egal: Legal aspects are important for Qantas airlines. Qantas maintaining health and safety rules for the customer and employees. They are following food and hygiene roles. Qantas industry must follow the employment rules and regulation. That law maintains all of employee customer. Anybody can not smoke in airlines. 2.4. Main marketing issues of Qantas airlines: Qantas position in international airline market is more than in the domestic market. When All over the world have lots of airlines. They are competitor each others. Qantas face strong competition among other airlines. It is very difficult to Qantas increase their sales to focus on their market segments. Qantas always try to give their customer proper products and service. Qantas fulfil their expectation and needs. Thats why Qantas follow the market segments issues. Market segments can be increase their customer. Qantas airline acquire effective marketing mix strategy promote product service. Every organisation follows the marketing mix strategy. As an airlines company Qantas always want to promote their business. TASK TWO 3. Marketing strategy: Marketing strategy is based in macro environment and micro environment scan through of stakeholders such as stuff public, intermediaries, customers, suppliers competitors to the target market. Qantas segmentation: Market segmentation divided of a market different type of customer with same needs. The purpose of market segmentation is ensure that the elements of marketing mix design to different customer specific needs. A marketing termÂÂ  referring toÂÂ  the aggregating of prospective buyers into groups that have common needs and will respond similarly to a marketing action. Qantas have limited resources that are not possible to produce all time for all people. Qantas targeting: Qantas must use why people target few markets and how these markets are identified. Qantas do the targeting based on our market segmentation. Qantas following demographic segmentation. They are targeting middle class people to upper class people. Lower class people cannot by the economic class tickets. Qantas has got some regular customer. They travelling always and recommended some other customers. Qantas targeting the high class customer. If we keep our customer than we know what our customer needs and wants. and we want to fulfil the our customer needs. Thats why Qantas stuffs always try to make good relation with customer. Positioning of Qantas: Positioning is the art of designing the companys offering and image place in the mind of the target market. In positioning we must need to know the how we going to good position in business strategy. We must follow that customer needs and expectation. If company want to go a good position than Qantas must fulfil customer requirements. We can do the advertising campaign than our customer knows about Qantas airlines and them attractive in our airlines. We are aware of our customer how we provide our service. As type we fixing our companys reputation. TYPE OF MARKET SEGMENTATION: Geographic segmentation: This market is segmented according to geographic criteria nations, states, regions, countries, cities, neighbourhood, geographic data create a more accurate profile of Qantas airlines. Qantas provide an indication of provide according to different geographic regions.. All over the world have different type of customer. When Qantas using their geographic segmentation then we targeting which countries customer most using our Qantas airlines. For example European countries people using our airlines more than Asian people. That why we are targeted European market. We always try to keep all of customer. We provide all of good flights in European countries. Demographic Segmentation: Demographic segmentation consists of dividing the market into groups based on variables such as age, gender, family size, income, occupation, education, religion, race and nationality. Demographic segmentation variables are amongst the most popular bases for segmenting customer groups. This is partly because customer wants are closely linked to variables such as income and age. Also, there is often much more data available to help with the demographic segmentation process. In our Qantas airlines see the ages people prefer our service most. On this segmentation we saw the most of the people are over forty users. Most of are educated people. Our Qantas most users Christian religions people. One more think our most of the customer are gentle man. Different customer have different income. We using the first class, economic class, business class. Psychographic Segmentation: Psychographic depends on personal satisfaction. PsychographicsÂÂ  is the science of usingÂÂ   demographics to better understand consumers. Psychographic segmentation is divided according to their lifestyle, personality, values and social class.. Every people have different ideas and nature. Psychographic segmentation according to their opinions surveys is one tool for measuring life style includes activities interest, opinions, attitudes, values. In this segmentation our customer has different life style. Different people have different social class. For example our middle class customer uses the economic class seat and rich people using the business class. On this segmentation we provide different people different service. Behavioural Segmentation: In behavioural segmentation, consumers are divided into groups according to their knowledge of, attitude towards, use of or response to a product. It is actually based on the behaviour of the consumer. Some people have enough money. They are want some extra facility. Behavioural segmentation is based on customer behaviour toward products include (benefits sought, usage rates, brand loyalty, user status, readiness to buy, occasion). 3.2. Product service which have using Qantas airline Our company using different type of product and service. Supply chain development linked with marketing development. The value of chain development links (Shi and Makkula, 2004) to internal business development through an integrated system by using advance technology such as e-booking, e-mailing ,internal communication ,and e-marketing. Supply chain development involves external stakeholders such as suppliers ,customer ,and public interests(Christopher,1999). Collaborations very important in building the supply chain development (Todeva and Knoke, 2005).Qantas generated profits in the past three years (Yahoo Finance, 2012). The main aim of product or services to provide to gaining customer. According to Mittal ET a1 (1998), service attributes determine the level of customer satisfaction, customer loyalty and customer retaining to generate profit in an organisation. The of the Qantas provides safety and security as comfortable journey. According to Yahoo Finance (2012), Qantas operate d a fleet of 308 aircrafts to comfort its customers as at 30 June 2012.E-ticketing is facility to customers which is largely used by the Qantas management in the current market. 3.3. Qantas pricing strategy: Qantas airlines getting position to attract customer pricing strategy will support this position. Qantas offering lower pricing strategy to customers. Qantas normally change the price according number of customer. Qantas serve the customer and give them proper service. pricing strategy can attract the customer. According to Kotler (2003),a pricing strategy can increase customer attraction towards the products positioning which can generate more profit for an organisation. We using our business policy talented and professionally pricing team based in our head office make an important contribution to the effective operation in each business. Business Qualification is highly valued on this section not essential for all rules. Qantas responsible for providing support analysing and accurate maintaining pricing strategy. Qantas have low cost airlines jester airways they deal with low cost budget for customer. Qantas give them cheap price and fulfil customer requirements. 3.4. Promotional Mix: Promotional mix has two classes; personal and non-personal. personal mix who directly talking to each other, face-to-face in a meeting, or on the telephone. Customer can ask questions about the companys brands and products. On-personal promotional mix refers to publicity events and includes all print, broadcast and display tools. They provide important advice and a professional service in delivering a marketing communication campaign. Qantas promotional mix divides 5 parts: 1. Advertising 2. Sales promotion 3. Public relation 4. Sponsorship 5. Direct marketing. Advertising: Advertising is any paid-for mass communication activity. Advertising is the best which way people know our Qantas airlines. Advertising can be down throwing TV, Newspaper, build board, magazine, online, internet, poster, tourist brand publication, ambient media. When we advertised the newspaper customer get our Qantas volume discount. When people watching television they saw the advertise of Qantas airlines. People go one place to another place they saw the Qantas billboard. Our broadcast message gone throw the internet it is essential for the target customer Sales promotion: Sales promotion is marketing communication function that is adds value to brand image. When customer buy something that time using sales promotion. When company new product launches customer utilize to trial this products. Thats why product price is gone to be cheaper. In particular sales promotion must be targeted in target markets. Qantas always give their customer discount voucher offer. Promotion includes push market and pulls market strategy. Advertising Public Relation Sales promotion Sponsorship Direct marketing Public relation: Qantas want to increase their sales that are why they using the public elation tools. Qantas did their business by listening and responding positively to customer. Qantas do the long term relation with public. Current time public relation is the best way to promote Qantas products. If company wants raising their reputation than it is very important always good relation with public. The public relations role includes managing publicity aimed at financial stakeholders and political bodies, as well as promoting company image and specific brands. Direct marketing: Direct marketing means organization promote their business directly with customer. Qantas face to face conversation with their customer. What new service and products provide from Qantas they are describing that sort of part? Qantas want to give them proper motivation. If product is good than customer used it if it is not than customer dont use it Sponsorship: Sponsor can be promote business. Every year Qantas lots of customer go one place to another place. When they travelling abroad they can facing lots of problem. For example flood, tsunami can affected Qantas customer. Thats why they need to life secured position. Qantas always give them proper life insurance policy which one is good for the Qantas customer. 3.5. ORGANISATION DISTRIBUTION STRATEGY: Qantas uses the different type of distribution or market channel to provide customer convenience. Distribution strategy Qantas uses different types of method. Distribution strategy make available information to customer. Qantas do reservation and payment system. Qantas airlines uses website to increase customer purchasing power. It is good for the customer getting range of airlines choice. Wholesalers buy goods and service from producer. The internet is the latest tool of Qantas distribution strategy for target customer. Qantas using the sales promotion to direct getting the customer. We using advertising and media to promote our service. Qantas is largely involved to the network development. Supply chain development helps to speed up the distribution to the targeted audiences (Attaran and Attaran, 2007).The management acquire both direct or indirect distribution strategy to gain customer loyalty. Distribution strategy is important in the marketing development. 3.6. Marketing mix using Qantas Company Marketing mix: Marketing mix is one of the successful mixes of the right product sold at the right price in the right place using the suitable promotion. Marketing mix is the marketing condition. It is a part of marketing plan. Marketing mix is called 4Ps and 7Ps.The 4Ps are product, price, promotion, and place. Additionally added process, people and physical evidence. Marketing mix always prefer always consists of 7Ps. 7Ps include. A. Product B. Price C. Promotion D. Place E. Process F. People G. Physical evidence 3Ps extended marketing mix: A high level of quality service can gain customer satisfaction and customer retention. A good service quality can increase customer loyalty that allows the management to gain profit (Heskett et a1., 1994).Marketing mix strategy should be acquired an organisation to promote products and services to gain profits. Marketing 3Ps People Process Physical evidence The 3Ps extended marketing mix strategy strength its marketing positioning. These strategies are people, process and physical evidence (Chaffely 2007).Therefore, customer service is an important part in the airline industry. Qantas provide good customer service and stuff training to increase their skills. As claimed by Maslow and Lowery (1998), stuff basis needs should be fulfilled before can motivate them to improve service quality. People: Stuff is the most important person for Qantas airlines. So recruiting the right stuff in a right position and properly trained them. Qantas stuff has proper knowledge, skills, capacity that they provide good service to our customer. People are referred to internal marketing which relates to stuff communication. Qantas always trained their stuff and give feedback which way they giving the proper customer service. Process: Process is the service of organization delivering the professionally to our Qantas valuable customer. Qantas make their product systematically thats why Qantas customer easily find out what ever their need. Qantas need always provide good service on right way. Qantas always getting customer feedback. If customer unhappy for our service then we want to give them proper service. Physical evidence: Physical evidence is the element of service which allows the customer make judgments on the organization. People like always clean and nice environment. If customer walk into the Qantas organization than they see the Qantas airline is clean and environment friendly. Task Three Marketing Research: Marketing research is the aspects of business environment determine economic market demand for existing product. It is helps to better understand how to attract or retain customer to business. Marketing research process defines marketing opportunity and problems observe marketing action and findings the solution to management. Marketing research controlled all of information about customers. It is important for business strategy. This process generate and evaluate marketing action specifies the information required for collecting information. Marketing research provide planning to the market stages. There have five stage of marketing research Research design development Problem definition Data collection Report presentation Data analysis First stage problem define Marketing research clearly defined objectives or find out real problem of Qantas airlines. A clear and written objective helps business owners avoid the real problem. A useful research market should declare problem that needed the research and it is importance. In this stage marketing researcher of Qantas airlines find out marketing research problem has to find out the problem that needs to be investigating. In this stage they do the environment is needed to formulate research problem that is related. So marketing research identify the problem and identification of the specific. A useful research should declare the specific problem necessities the research and its importance. Second stage -research design development The marketing research design what research methods for collecting data of Qantas airlines and which are most suitable for addressing problem set. The methods will depend on how suitable for addressing the problem set. There are two types of marketing research: Quantitative research Qualitative research Quantitative Research: It is interested in quantifying (number) and analysing the responses of a representative sample. Surveys and questionnaires Testing and experimentation Qualitative Research: It is based on quality of Qantas airlines. Qualitative research find out what type of quality service provide Qantas airlines. Focus group (regular customer) Depth interviews (finding travel problem) Mystery shopping (third party to check your service) Qantas airlines marketing manager might use Surveys and questionnaires Third stage Data collection In this stage, we need to collect data. Marketing research involves two type of data research. Primary data sources, Secondary data sources. Secondary resource should be the first line of collecting data when conducting marketing research. They are widely available and often inexpensive. If secondary data dont have objectives the researcher must collect data. Although Primary data fits more research objectives, data collection can be costly and time consuming. Because he need data to find out the problems. There are two types of data collection source. Primary research data Secondary research data Primary research data: Primary research data specifically designed to address the problem identified. The process is collecting the original data about the market. The research carried out after getting some knowledge from the companies. This process of research can be done by the marketer or can be person which specializes in these type of surveys. Primary research is not carried out organizations generally depend of secondary sources for information. Advantages of primary research data: Primary research is very good for addressing the actual problem. It is shows that Qantas airlines problems and identifies the Qantas error. Primary market research finds data regarding specific market. Researcher collecting data and examined their own needs. The organisation complete control the process and the research as far as its objective is connected. Research company can be asked find data regarding specific market rather than on mass market. Primary research finds out some relation with current situation of Qantas. Primary data using accurate tools which is good for the Qantas airline. Collector of primary data is the owner of that information and he need not share it with other companies and competitors. Disadvantages of primary research data: Primary research is expensive for data collection. Collecting Qantas data using costly proposition primary research as marketer has to be involved. Researcher need to design everything. Primary research is long time process. Because of nature of Qantas the time required to do research accurately is very long as compared to secondary data. Primary research need to large number of human resource, data collection and surveys. Secondary research data: Researcher of Qantas airlines probably check existing secondary resource become familiarized basic characteristics of this market. We might invented that some of information we need has been already collected. This process involves accessing information that is originator or a distributor of primary market research. Secondary research includes collecting information from third-party such as Qantas websites, Qantas sales and accounting records, magazine articles and Qantas marketers report. Customer doesnt directly join with us. They using third-party information and decided what they want to do. Customer also can find out any previously information used by the marketer from any internal or external source. Advantages of secondary research data: Easy to collecting secondary data. This includes the relative case of access to many sources of secondary data. Qantas with the availability of online access and secondary research used on that research.. Qantas offers convenience and generally usages methods for all sources of secondary research. Secondary research is low costly than the other research. This data has allowed researchers access to valuable information for no cost to acquire. Secondary research more openly assessed. Secondary research is often priority to define briefly for an organisation. Secondary data help to research question. It can be help the researcher clarify questions. It is already done and got the result. Disadvantages of secondary research data: The quality of secondary research can be poor. Sometimes secondary research cant find researchers needs. Secondary data is not same as running market. It is not relevant the current market situation. Fourth stages data analysis: After collecting all of data we need to decide what method of analysis we used to make sense of data. We can take help from other experienced airline to observe the data whatever we collected. Data analysis stage is very important because we need to find out existing problem. Data analysis summarizing the response for each question for every participant. All summery calculate as determining the most comfortable answer can provide an overview of the survey information. Faster calculation vary to according sampling method used to obtain data. Data analysis can provide additional insight ,such as the two difference respondents. Final stages-report presentation: This is the final stage of marketing research process, its includes copying, coding, organizing, interpreting and verify the data collected. In this stage report